At first it might sound pretty simple to apply some cute icons to a share button, but there were so many more details to think through!
We had to consider how someone would connect their Instagram account in the first place—we especially focused on how to make that experience quick and intuitive. I collaborated heavily with the Instagram Accounts team to utilize their login page for increased familiarity.
Then we needed to think about what we called “eligibility”—how we tell someone that certain content is Facebook-specific and might act differently on Instagram. One example of this is an interactive sticker—on FB someone can tap it and hearts shoot out but on Instagram that interactivity isn’t supported.
So we needed to come up with an elegant way to inform people who had plans to crosspost special content alongside their Stories.